Aer 2004

12 16oz glass containers

As both an observer of and a participant in the furtherance of our visual culture, I am acutely aware of package design and its role in helping to persuade us to want and buy things we do not need. I created the packaging for Aer, "enhanced" air to be inhaled that supposedly offers the user a feeling of calm and relaxation, as a critique of attempts to develop new product categories that run in the face of common sense, such as the sale of air with claims to be better than what we breathe, at an excessive markup. The packaging is intentionally superfluous and wasteful, adding to the nonsense of an expensive, unnecessary product that can be used only once.

12個の473mlガラス瓶

視覚文化の促進の観測者及び参加者として、私達が要らない品物を欲しくなって買う私達を説得するパッケージデザインの役割をとても意識している。より良い空気を吸入すると、利用者の気分が冷静になりリラックスできる「Aer」の包装を作った理由は、普段に吸っている空気より良いと言われる空気を高い値上げで販売する良識のない新商品の開発を批評する。包装を故意に過分で無駄にしたことで、一度しか使えなくて高価で無用な品物がさらに無意味だ。